sábado, 25 de outubro de 2008

2nd Vocabulary entry






I haven't written a vocabulary entry about " The image of the media, marketers and advertisers make up of girls and women", which was one of the topics that we discussed in classes, so here are( a little bit late!) the new words that was abble to learn:







  • Purchasing power

noun: Also called buying power.; the ability to purchase goods and services; the value of money in terms of what it can buy at a specified time compared to what it could buy at some period established as a base: the purchasing power of the dollar.





  • Target

noun: an object, usually marked with concentric circles, to be aimed at in shooting practice or contests; any object used for this purpose; anything fired at; a goal to be reached.
An object of abuse, scorn, derision ; Fencing: the portion of a fencer's body where a touch can be scored; a disk-shaped signal, as at a railroad switch, indicating the position of a switch.


adjective: that is or may be a target or goal: The target group consisted of college graduates who earned more than $50,000 a year.


verb (used with object): to use, set up, or designate as a target or goal; to direct toward a target: The new warheads can be targeted with great precision; to make a target of (an object, person, city, etc.) for attack or bombardment.


Verb phrase :target on or in on, to establish or use as a target or goal: The club is targeting on September for the move to larger quarters.


Idiom:on target,
a.properly aimed or on the right course toward a target.
b.accurate, correct, or valid: Their description of the event was on target.
c.filling or meeting a requirement or expectations: The amount of supplies we took was right on target.





  • Tweens

A child between middle childhood and adolesence, usually between 8 and 12 years old.


[Blend of teen and between.]





  • Marketers

One that sells goods or services in or to a market, especially one that markets a specified commodity: a major wine marketer.





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